Why we use WordPress; why YOU should too

Here at Naturally Wired, we use WordPress to build our websites for clients. Not only is it one of the world’s most used CMS (content management system) but over 30% of all websites are run using WordPress. That’s over 74 million websites of all types and sizes! Here we’re going to go into why WordPress is awesome and why it should be running your website too.

For one it’s free to use! It doesn’t matter if your site is large or small, it doesn’t charge a penny which is a major incentive for many. The only real cost that comes with using it will be for hosting and the domain you choose. After that, you’re able to fully utilize all of WordPress’s amazing features.

WordPress is also extremely easy to pick up on as it’s very user-friendly. Shortly after using it you’ll be able to easily setup, manage, and update your content swiftly. You don’t need to be a coding expert for this; you don’t need to learn HTML and start from scratch. All you need is an internet connection and web browser and you’re good to go.

WordPress websites look professional. Visitors to your website will not take you seriously if your website is lacking that certain aesthetic touch that’s needed and expected nowadays. WordPress makes it easier than ever by offering thousands of professionally designed templates at your disposal. With your site looking good and polished, you’ll be sure to notice the resulting higher traffic.

Wordpress theme selecting screen

Additional to templates, you’ll also have access to thousands of free and paid plugins to implement within your site. Plugins are pieces of software that add functionality and new features to the site and can range drastically from social media functionality to SEO capability to a full-featured e-commerce system. Just like the saying ‘there’s an app for that,’ in WordPress, “there’s a plugin for that.” For so many ways to customize your site, the functionality possibilities are endless to create a website that does exactly what you want it to do.

With most internet searches being performed through smartphones now, a mobile-friendly site is an absolute must. Luckily for you if your site is powered by WordPress, you’re in luck for all WordPress sites are responsive, meaning mobile-friendly! For small businesses, this also helps your local SEO work to attract physically nearby customers.

This brings us to SEO or search engine optimization. It’s a vital part of marketing and advertising your business online and it’s easier than ever to implement SEO using WordPress. With the ability to publish content and WordPress’s SEO-friendly website structures, Google and other search engines will easily be able to crawl your website and find your content. Along with additional SEO plugins available to install, you’ll be able to tailor exactly what SEO you need to find potential customers.

SEO Wordpres

When creating a website on WordPress, there can be multiple users. This is perfect if you’d like to personally check out the background of your website to see how it’s all running. We can build it, help explain what’s going on, and you can start to take control and run it independently. This allows every user access to change and edit, knowing you can call us anytime with questions.

With all of these awesome features and more, there’s no wonder why WordPress has become so popular and why we choose to use it. If you have any other questions concerning WordPress or how it can help you and your business, let us know and we’ll happily chat with you.